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Urbamerican

Shipping Box

For Urbamerican, a bold streetwear brand with attitude to spare, the challenge was to design packaging that matched the edge and precision of their apparel. The result is sleek, impactful, and confidently minimal. The packaging strikes a balance between elevated presentation and the raw energy the brand exudes, turning each mailing box into a bold extension of the identity.
Package
Urbamerican Packaging

Bringing Rebel Spirit to Life

My challenge was to create packaging that didn’t just sit on a shelf — it had to shout. For Urbamerican, a raw and unapologetic rock brand, the goal was to translate its attitude into a tactile experience that fans could feel before they even opened the box.

The objective? Craft a visual identity for the packaging that screamed authenticity, edge, and underground appeal — while still being clear, practical, and production-ready. It needed to attract the right crowd and communicate the brand’s rebel spirit in an instant.

We found that Urbamerican’s audience wasn’t looking for polished perfection — they wanted grit, soul, and storytelling. So we fused bold typography, distressed textures, and punchy details with smart structure and functionality. Every element had a purpose, from the fold to the finish.

The result was packaging that looked like it came straight from the back of a garage show and felt like something worth keeping. Striking, loud, and proudly offbeat — just like Urbamerican.

Visual Highlights