Laughing Gas
Online Shop
From Comedy to Cannabis
In a market full of mellow, green-on-green cannabis brands, I wanted to take a different approach with Laughing Gas, a brand powered by the larger-than-life personality of comedian Joey Diaz. The goal was to create an experience as loud, unapologetic, and memorable as Joey himself.
I built a complete digital presence that went beyond showcasing products. The website needed to feel like stepping into Joey’s world. It needed to be an energetic space where fans could explore strains, find retail locations, and connect with the brand’s voice, all while staying clear, compliant, and user-friendly.
Research showed that cannabis consumers weren’t just shopping for quality—they were looking for something with character. Laughing Gas stood out by channeling Joey Diaz’s unfiltered personality into a brand experience that’s sharp, memorable, and unapologetically original.
I led the project from start to finish, translating the brand’s raw energy into a visual and interactive experience that hits with impact. From bold typography and gritty textures to a confident tone of voice, every part of the site reinforces what Laughing Gas is all about: premium cannabis with real personality.