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Fashionphile

Valentines Campaign

Fashionphile is a luxury resale brand specializing in pre-owned designer handbags and accessories. For this project, I was responsible for the design and art direction of a Valentine’s Day campaign celebrating the confident, modern woman. The campaign showcased a curated collection that paired sophisticated romance with exceptional design, aligning seamlessly with Fashionphile’s premium visual identity and brand voice.
Campaign Photography

Direction

The chosen direction aims to represent LOVE in its most elegant form. Using a collection of photos that should be sexy, alluring, luxurious, and portray a feeling of passion and desire.

Mood Board

Below are some examples of the visual design suggested for the campaign, logo, photography and copy.

Colors

The primary color palette includes red tones, which are mostly associated with love and passion, and gold tones that are often associated with luxury and affluence. Combining these colors will represent the high-end visual and concept of this campaign.

Photography

The primary color palette includes red tones, which are mostly associated with love and passion, and gold tones that are often associated with luxury and affluence. Combining these colors will represent the high-end visual and concept of this campaign.

Studio | Model + Product

Studio | Product

Support Elements

To support the photography campaign, the suggested elements to include are: red wrinkled or flat backdrop, gift box, gift ribbon, red paper and PVC sheet. See references below.

DIgital Treatments

Below are some examples of the visual design suggested for the campaign, logo, photography and copy.