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Fashionphile

LANDING PAGE

As a leader in pre-owned luxury accessories, FASHIONPHILE redefines elegance with a commitment to sustainability. For this project, I served as both Web Designer and Art Director—developing the concept for the photography campaign and designing the landing page. Every visual detail was crafted to reflect the brand’s refined aesthetic, resulting in a seamless and immersive shopping experience that blends timeless luxury with modern style.
Art Direction Landing Page
Fathers Day Mobile
Fashionphile Fathers Day

Elegant & Refined

My challenge was to craft a digital experience that grabbed attention and made shopping simple and enjoyable, motivating visitors to explore and convert.

This Father’s Day campaign aimed to increase sales by driving targeted traffic to a curated landing page aligned with Fashionphile’s sophisticated brand identity. The page needed to feel elevated yet approachable, inviting users to browse a handpicked selection of luxury gifts tailored for the occasion.

We found that shoppers were seeking both inspiration and ease — a thoughtful, occasion-driven experience paired with a seamless path to the perfect gift. This insight guided the decision to simplify the interface while maintaining the brand’s refined and elegant aesthetic.

The final design delivered a clean, polished landing page that balanced warmth with sophistication. It featured an intuitive layout, subtle interactive elements, and clear calls to action that guided users from discovery to purchase. The result was a cohesive and compelling campaign experience that supported Fashionphile’s luxury positioning while successfully driving engagement and seasonal sales.

Visual Highlights