FASHIONPHILE CALENDAR

While at Fashionphile, I led the creation of a printed calendar designed to be both beautiful and purposeful, a piece customers would proudly display while staying connected to the brand throughout the year. The objective was to merge form and function in a way that inspired loyalty, supported marketing efforts, and elevated the everyday.

The calendar was built around key fashion moments, product drops, and seasonal trends, serving as both a visual statement and a strategic tool. It needed to feel less like a promo item and more like a must-have—something collectible, useful, and aligned with the lifestyle of Fashionphile’s audience.

I designed an editorial-inspired format that combined elegant layouts with curated product features and industry milestones. I also directed the photography to ensure each image reflected the brand’s refined aesthetic and supported the project’s editorial direction.

The result was a stylish calendar that deepened customer connection, supported campaign timing, and transformed practical planning into an ongoing brand experience.