Fashionphile

Men's Campaign

Fashionphile is a luxury resale brand specializing in pre-owned designer goods. For this project, I led the design and creative direction of a men’s campaign showcasing a curated collection of high-end accessories. The goal was to reflect the style and confidence of the modern man while aligning with the visual standards of Fashionphile and its brand partners. The result was a sleek, sophisticated campaign that blended elegance with timeless appeal.

Campaign Men Photography

Direction

The chosen direction for this project is designed to deliver a cohesive and immersive visual experience, offering potential buyers a world where they feel both connected and inspired. The elements and information outlined in the following pages serve as a clear guide to support and inform each stage of the campaign’s development.

Mood Board

The mood board was created to identify and define the ideal references for location, model selection, product positioning, showcasing, color palette, and overall visual style across all stages.

Colors

The color palette includes brown tones from wood and leather. When combined with grey/silver tones, which are mostly associated with wealth and luxury, this comes to represent the classic man and the high-end visual of this campaign.

Photography

The photography will take place in the in-house studio and the elements that will compose this collection are as follows: Male model, wood and leather props and studio lights to define shadows, contrast and product highlighting. See references below.

Studio | Model + Product

Studio | Watches

Studio | Other

Support Elements

To support the photography campaign, the suggested elements are: Modern wood or leather chair with/without silver parts, wood table, and leather items to help compose the set. See references below.

Model & Style

The style should reflect sophistication and the colors should follow the primary palette option.The chosen model should represent a refined man, between 35 and 45 years old, short hair, beard, and fit look.

DIgital Treatments

Below are some references for email and social treatments. The copy must be applied to the bottom of the images and the buttons right below.